Mickey: The True Original Social

After the closure of Mickey: The True Original Exhibition, we relaunched our Instagram handle as a hub for licensed Mickey & Friends products in collaboration with the Disney Consumer Marketing Team.

Over the course of three years, we curated events, art directed photo shoots, and created content for Disney partner brands like Gucci, OVO, Coach, Kith, Nordstrom, Levi’s, Urban Outfitters, Medicom, Adidas, and Beats. In that time we organically grew our social following by over 250K followers, and helped drive the creative for some of Mickey’s biggest campaign moments.

In 2020, we launches a nationwide takeover of some of the country’s most acclaimed pizza spots with celebrity chef Roy Choi for International Friendship Day. In addition to covering the event across social, we art directed bespoke pizza boxes and merch for participating fans to take home as memorabilia. We also curated a nationwide influencer campaign to help drum up excitement for the event. Over the course of one day, the Mickey & Friends Pizza Party drove over 300M organic impression and 744K engagements across social.