Live Nation TV
At VICE Media I worked with an impressive group of interdisciplinary creatives to launch the first-ever branded vertical in partnership with Live Nation. Over the course of 2+ years, we built a multi-platform channel devoted to covering some of the biggest live touring acts in the world through a mix of short-form documentary, social-first video, and editorial content. We also produced a documentary series for VICELAND called “Earthworks,” which followed musical acts like Miguel, Animal Collective, and Local Natives as they traveled to endangered landscapes to create music and learn about conservation efforts.
As Live Nation TV’s Editor-in-Chief, I oversaw a team of in-house writers, as well as a 50+ freelance journalists and photographers. Together, we published a daily music news blog along with hundreds of longer reported pieces and feature articles. We also produced real-time social content for music festivals like Lollapalooza, Austin City Limits, Governor’s Ball, South by Southwest, and Bonnaroo.
Animal Collective for Earthworks
Alabama Shakes by Pooneh Ghana
FKA Twigs by Alice Baxley
Kanye West by Alice Baxley
Tame Impala by Alice Baxley
Big Boi by Cam Kirk
Boys Noize by Pooneh Ghana
Mya by Christina Craig
Grimes by Jackie Lee Young
Kilo Kish by Christina Craig
Atoms for Peace by Pooneh Ghana
Wolf Alice by Pooneh Ghana
Leon Bridges by Pooneh Ghana
Beck by Pooneh Ghana
Depeche Mode by Pooneh Ghana
Disclosure by Pooneh Ghana
HAIM by Pooneh Ghana
Janelle Monáe by Pooneh Ghana
Kurt Vile by Pooneh Ghana
Lana del Ray by Pooneh Ghana
Marina & The Diamonds by Pooneh Ghana
Pharell by Pooneh Ghana
Phoenix by Pooneh Ghana
Vampire Weekend by Pooneh Ghana
Wiz Khalifa by Pooneh Ghana